10X YOUR SALES WITH THIS FULL PROOF STRATEGY USING GOOGLE ADS
Analyzing Numbers is very similar to looking straight into someone’s eyes! They always tell the truth if you know how to read them! Below is a step by step guide that will open your eyes to new possibilities.
Whether you ran successful campaigns using Google Ads in the past or not and even if you haven’t exploited this platform at all, it almost always feels like a cost that you just can’t fully justify and you can’t really assess if the value you are getting in return is adding up or not.
Take SEM for an example, while coming up with a campaign strategy, we are 100% sure that you have been led down the road of “the more the better”, more key words, more key phrases, more variations of the same key phrase and so on and so forth…
This in essence defeats the whole point of using this platform as you should be communicating to a ”warm” traffic and this “everything to everyone” approach doesn’t serve at all.
It all starts and ends with the customer… They are already searching for something, the simplest way is for you to give them exactly what they are searching for!
As simple as this sounds, it takes a lot of research and experience in order to nail this strategy and make sure your budget is being spent on the right people.
With our tested and proven strategy across more than 76 different businesses and more than 13 different niches, we can comfortably say that we have explored this platform and all its ins-and-outs… we are as agile and as fast as its ever changing algorithm.
This is an example of what we can achieve for your business, we are happy to take you through more case studies during our free strategy call:
BRAND EXPERIENCE
TESTIMONIALS
"Working with 3rd Screen Digital has led to exponential growth across all our brands, where their team delivered a swift and efficient roadmap for digital transformation. The team’s extensive knowledge of the digital ecosystem and ability to implement digital marketing
strategies resulted in increased footfall to our venues, and sales when ticketed events took
place. 3rd Screen has helped Addmind plan and roll out 360 digital marketing campaigns in line with each brand's marketing and commercial strategy.”
Ready to grow your business? then:
Google Ads Management in Albuquerque — Stop Wasting Budget, Start Growing
Google Ads is the most powerful lead generation tool ever built for small and mid-size businesses — when it's managed correctly. The brutal reality is that most Google Ads accounts are set up once, left to run on autopilot, and silently drain thousands of dollars every month in wasted clicks, irrelevant searches, and unconverted traffic. If you've ever felt like your Google Ads budget disappears with nothing to show for it, you're not imagining things. You've been let down by an approach that prioritizes activity over accountability. At Liberty Digital, we manage Google Ads campaigns with a singular obsession: your cost-per-lead and your return on ad spend. We've managed over $1.7 million in ad spend across 2,600-plus campaigns for businesses in Albuquerque and beyond. We know what it takes to turn Google Ads from a budget drain into your most reliable source of high-quality, ready-to-buy leads — and we back every engagement with our 90-day revenue growth guarantee.
WHY MOST GOOGLE ADS CAMPAIGNS FAIL — AND HOW WE FIX IT
PROBLEM 1: BROAD MATCH KEYWORDS BURNING YOUR BUDGET ON IRRELEVANT SEARCHES
Most campaigns are built with keyword match types that are far too broad. Your ad for "roofing contractor Albuquerque" ends up showing for searches like "roofing tiles DIY" or "roofing career jobs" — and you pay for every single click. Our fix: We build tightly themed ad groups using a deliberate mix of exact match and phrase match keywords, paired with an aggressive negative keyword list that blocks irrelevant searches from day one. We review search term reports weekly and add new negative keywords continuously, so your budget is spent only on searches from people who are actually looking to hire a business like yours right now.
PROBLEM 2: ADS THAT DON'T MATCH WHAT THE SEARCHER ACTUALLY WANTS
Even when the right person sees your ad, if the headline doesn't speak directly to their intent — what they want, what they're worried about, what they're hoping to get — they skip it and click your competitor instead. Most ads are generic, brand-focused, and forgettable. Our fix: We write ads that are laser-focused on search intent. We use dynamic keyword insertion strategically, test multiple headline and description combinations through responsive search ads, and align every ad's messaging with the specific promise your business delivers. We write ads that make your ideal customer feel like the ad was written specifically for them — because it was.
PROBLEM 3: SENDING PAID TRAFFIC TO YOUR HOMEPAGE
Your homepage is built for exploration. When someone clicks a paid ad, they're ready to act — and sending them to a page that asks them to figure out what to do next is a guaranteed conversion killer. Most agencies send all paid traffic to the homepage and then wonder why conversion rates are under 2%. Our fix: We build or optimize dedicated landing pages for every major campaign. Each landing page is engineered specifically around the search intent of the ads driving traffic to it — with a single, clear call to action, social proof, and a message that continues exactly where the ad left off. This alone typically doubles conversion rates within 30 days for most accounts we take over.
PROBLEM 4: NO CONVERSION TRACKING — FLYING BLIND ON ROI
You can't optimize what you can't measure. The majority of small business Google Ads accounts we audit have broken or missing conversion tracking — which means the campaign is literally unable to learn which clicks are generating leads and which are wasting money. Google's machine learning is powerful, but it needs accurate conversion data to optimize toward your actual business goals. Our fix: Before we touch a single campaign setting, we audit and repair your conversion tracking through Google Tag Manager. We track phone calls, form submissions, live chat initiations, and any other lead action relevant to your business. Every optimization decision we make from that point forward is grounded in real conversion data, not impressions or clicks.
OUR GOOGLE ADS CAMPAIGN MANAGEMENT PROCESS
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STEP 1: ACCOUNT AUDIT & OPPORTUNITY ANALYSIS
We begin with a comprehensive audit of your existing Google Ads account — or a blank-slate competitive analysis if you're starting from scratch. We review your current campaign structure, keyword strategy, Quality Scores, ad copy performance, landing page conversion rates, and historical spend efficiency. We benchmark your cost-per-click and cost-per-lead against industry averages and your top competitors' estimated spend. The audit produces a prioritized list of quick wins and structural changes that will have the highest impact on your ROI in the shortest time. This audit is included free of charge as part of your initial strategy consultation with our team — no strings attached.
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STEP 2: CAMPAIGN ARCHITECTURE & STRATEGY BUILDOUT
We design your campaign architecture from the ground up: campaign types, ad group structure, keyword selection, match type strategy, negative keyword lists, geographic targeting, device bid adjustments, ad scheduling, and audience layering. We map every campaign element to your specific business goals — whether that's phone calls, form fills, in-store visits, or e-commerce purchases. Before anything goes live, you review and approve the complete strategy. Nothing launches without your sign-off. We also build or optimize the landing pages that your paid traffic will land on, ensuring every dollar of ad spend has the maximum chance of converting into a real lead or sale for your business.
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STEP 3: AD COPY CREATION & CREATIVE TESTING FRAMEWORK
We write high-impact responsive search ads designed to win the click from buyers at the moment of highest intent. For each ad group, we create multiple headline and description variants to test — benefit-focused headlines, urgency-driven calls to action, social proof statements, and objection-handling messaging. We set up a systematic A/B testing framework so we're always improving ad relevance and click-through rates based on real data. Better ads earn higher Quality Scores from Google, which lowers your cost-per-click and improves your ad position — a compounding advantage that grows more powerful the longer your campaigns run under our management and continuous optimization.
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STEP 4: WEEKLY OPTIMIZATION & BID MANAGEMENT
Campaign management is not a monthly task. We are in your account every week — reviewing search term reports, adjusting bids on high- and low-performing keywords, pausing wasted spend, testing new ad variations, refining audience signals, and optimizing landing page elements based on conversion data. As your campaign accumulates conversion history, we layer in Google's Smart Bidding strategies — Target CPA or Target ROAS — to let machine learning work alongside our manual management for maximum efficiency. Your campaigns become more profitable over time, not just better maintained. This is the difference between a managed campaign and a monitored one — and it's reflected in your cost-per-lead month after month.
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STEP 5: REPORTING, SCALING & EXPANSION PLANNING
Every month you receive a report showing exactly what your ad spend produced: impressions, clicks, conversions, cost-per-lead, and revenue attribution where trackable. We present these numbers in plain English — not agency-speak — and we always include commentary on what changed, why it changed, and what we're testing next. When campaigns are performing profitably, we discuss scaling: increasing budget on top performers, expanding into new keyword clusters, launching complementary campaign types like Performance Max or Display Remarketing, and identifying adjacent audiences to capture. Our goal is to make your Google Ads account a scalable growth engine that you want to invest more in — because the returns justify it with hard data.
WHAT'S INCLUDED IN OUR GOOGLE ADS MANAGEMENT
- Full account audit and competitive analysis at engagement start — baseline benchmarking against your market and historical performance review
- Campaign architecture design and buildout — keyword research, ad group structure, match type strategy, and geo/device targeting configuration
- Conversion tracking setup and verification via Google Tag Manager for calls, forms, chats, and any custom conversion event relevant to your business goals
- Dedicated landing page optimization — we review, rewrite, or rebuild the pages your paid traffic lands on to maximize conversion rates and Quality Scores
- Responsive search ad copywriting with multiple headline and description variants per ad group, plus ongoing A/B testing to continuously improve click-through rate
- Weekly bid management and optimization — search term review, negative keyword expansion, bid adjustments, and performance-based budget reallocation across campaigns
- Monthly performance reporting in plain English with cost-per-lead metrics, revenue attribution, optimization summary, and next-month action plan
- Scaling strategy and expansion planning — when campaigns are profitable, we build a data-backed plan for increasing investment and expanding campaign reach
WHO GOOGLE ADS MANAGEMENT IS FOR
BUSINESSES THAT NEED LEADS NOW — NOT IN SIX MONTHS
SEO is a long-term play. Google Ads is immediate. If you need phone calls and form fills starting this month, paid search is your fastest path to qualified leads. We can have a properly structured campaign live within seven to ten business days of engagement start, and most clients see their first conversions within the first week of going live. If your pipeline is dry and you need revenue fast, this is where we start.
BUSINESSES ALREADY RUNNING ADS BUT NOT SEEING ROI
If you're currently spending on Google Ads and feel like you're not getting a return that justifies the investment, there's almost certainly a fixable structural problem in your campaigns. In our experience, the majority of accounts we audit are wasting 30% to 60% of their budget on poor keyword targeting, irrelevant traffic, or non-converting landing pages. We audit your account at no charge, show you exactly where the waste is happening, and give you a clear plan to fix it — whether you hire us or not.
GROWING BUSINESSES READY TO SCALE THEIR ACQUISITION
If your business model is proven, your unit economics are solid, and you're ready to pour fuel on the fire, Google Ads managed by an experienced team is one of the most scalable customer acquisition channels available. We've helped clients go from $3,000 per month in ad spend to $25,000 per month — with improving cost-per-lead ratios as the campaigns mature. When you're ready to scale, we're the team that knows how to do it without losing efficiency in the process.
FREQUENTLY ASKED QUESTIONS ABOUT GOOGLE ADS MANAGEMENT
How much should I budget for Google Ads?
The right ad budget depends on your industry's average cost-per-click, your target cost-per-lead, and how many leads your business can realistically handle per month. For most local service businesses in Albuquerque, a starting budget of $1,500 to $3,000 per month in ad spend is sufficient to generate meaningful data and initial lead volume. More competitive industries like legal or healthcare may require higher budgets to compete effectively. During your free strategy call, we'll provide a data-backed budget recommendation based on your specific market, your competitors' estimated spend, and your revenue goals — so you go in with realistic expectations and a clear return-on-investment projection before you spend a single dollar.
Is your management fee separate from the ad spend?
Yes. Your ad spend goes directly to Google — Liberty Digital never marks up media spend or takes a percentage of your ad budget. Our management fee is a flat monthly retainer for the strategy, buildout, optimization, and reporting work our team provides. This transparent model means our incentive is always aligned with improving your campaign efficiency — we don't benefit from you spending more money, only from your campaigns performing better. We'll be clear about both numbers upfront: what you pay Google, and what you pay us. No hidden fees, no budget manipulation, no conflicts of interest in how we manage your campaigns or allocate your advertising investment across different campaign types.
How quickly will I see results from Google Ads?
Most clients see their first leads within the first week of a campaign going live — Google Ads is the fastest digital marketing channel for immediate lead generation. However, the first 30 to 60 days of any campaign are a learning phase: we're gathering conversion data, identifying which keywords and ads perform best, and making optimization decisions based on that data. Results typically improve significantly in months two and three as the campaign matures. Clients who commit to a three-month engagement almost universally achieve much better cost-per-lead figures by month three than month one, because optimization is a cumulative process that compounds as the campaign gathers more intelligence about your ideal customer's search behavior.
What makes Liberty Digital different from other Google Ads agencies?
Most agencies manage your Google Ads account the same way they manage 50 others — minimal customization, monthly check-ins, and reports focused on impressions and clicks rather than revenue. We manage campaigns weekly, not monthly. We build dedicated landing pages, not just ad groups. We track every lead back to the keyword and ad that generated it. And we back our work with a revenue growth guarantee that no other agency in Albuquerque is willing to offer. We've managed over $1.7 million in Google Ads spend across more than 2,600 campaigns since 2018, and we use everything we've learned from that experience to make your campaigns smarter, faster, and more profitable from day one of our engagement together.
STOP WATCHING YOUR AD BUDGET DISAPPEAR. GET A FREE ACCOUNT AUDIT TODAY.
We'll audit your current Google Ads account — or build your go-to-market strategy from scratch — and show you exactly what it would take to make paid search your most profitable growth channel. Free, no obligation, no pressure.
Call: +1 505-546-4174 — Liberty Digital, Albuquerque, NM 87120